Woodgrain Millwork, one of the nation's largest manufacturer of products
for the millwork industry has acquired Atrium Wood Patio Doors in
Greenville, TX, a division of Atrium Companies, Inc. of Dallas, TX.
"This purchase fits well into our corporate strategy because
of the synergy we will create through increased wood utilization
and value added products," says John Smit, Woodgrain division
vice president.
Atrium will join Woodgrain's window and door division and be managed
by John Smit, who also serves as president of Windsor Windows &
Doors. "Windsor Windows & Doors and Atrium Wood Patio Doors
will essentially be managed as separate entities," says Smit.
"Because Atrium and Windsor share suppliers, raw materials
and lend themselves to similar manufacturing methods, it makes sense
for the two companies to have shared philosophies and vision."
However, the similarities between the two companies will stop there.
"The channels of distribution between the two are very different
and will remain that way," adds Smit. "Atrium Wood Patio
Door sales will continue to focus on the big box retailers, while
Windsor Windows & Doors will continue to work through an extensive
network of authorized distributors & dealers." Atrium Wood
Patio Doors" manufacturing location will remain in Greenville.
In the past, the Atrium name has been synonymous with quality patio
doors. "We recognize the value this name once has in the marketplace,"
says Smit. "However, because The Atrium Companies will continue
to use the name marketing vinyl and aluminum windows, it needs to
be clear that the patio doors are a division of Woodgrain."
The new logo for the company will incorporate the name The Atrium
Door by Woodgrain.
Woodgrain Millwork is a rapidly growing, privately held company
specializing in the manufacture of high quality doors, vinyl and
wood windows, finished and raw moldings, and millwork for the housing
industry. Since its founding in 1954, Woodgrain has steadily grown
to become an industry leader in the manufacturing of wood products.
A vertically integrated company, Woodgrain has operations in North
and South America, and mills, manufactures, and distributes product
throughout the United States.
Atrium Wood Patio Doors manufactures high end swinging and sliding
patio doors selling primarily to the big box retailers.